top of page

Bio & Resume

I'm a user experience design leader with 15+ years of experience translating business goals and user needs into easy-to-use solutions.

PERSONAL JOURNEY

Born and raised in France, I originally came to the US to study film for one year. Soon after, I discovered Photoshop, met my future wife and became a U.S citizen. 

​I am now a design leader who thrives on creating experiences that make peoples' life better. I have spent over 15 years crafting products and services for large companies including Visa, Johnson & Johnson and Intuit as well as for smaller companies and startups.

Facetune_13-12-2023-18-20-38.jpg

Expertise

UX Design  Product Design  Service Design  UX Strategy  Design Thinking  User Research  End-to-End Customer Experience  Design Systems  Web, Native & Mobile  

B2B & B2C  Coaching & Mentoring  Team Leadership

Professional Experience

From strategy to user research and design, I like to wear many hats. Lead the UX process, ensure cross-functional collaboration and work with leadership to stay focused on reaching the best possible outcomes.

Passionate, and for-ever-student of UX, I enjoy “evangelizing” the process. Help organizations optimize their processes, coach & mentor designers, and support external partners in need of expertise.

UX Lead III
Photon     Apr 2023 - Present  

As a Lead UX Designer, I focus primarily on projects that involve product discovery. We run workshops and exercise that span multiple weeks, during which my team and I help organization envision, and bring to life the next stage of their product.
 

  • Lead stakeholder discussions, presentations and run design reviews.

  • Provide deep domain understanding to generate competitive and comparative analysis.

  • Lead end-to-end ideation and deliver assets such as heuristic evaluations, user stories, user flows, journey maps, wireframes, Figma prototypes and usability study reports.

Deputy Director User Experience CaliforniaColleges.edu
California College Guidance Initiative     May 2019 - Jun 2022 

Brought in as the first user experience specialist I established a systematic approach to product design, user research and anchored success to measurable outcomes.

  • Led the design of the first-of-its kind financial aid plan that helps students fill out the FAFSA/CADAA. From strategic planning to product specifications, I was responsible for all UX deliverables (persona, flows, wireframes, prototypes, visual specs. Usability study) as well as coach the team through their first product design cycle.

  • Initiated, planned and implemented the UX transformation of the organization by actively evangelizing UX, facilitating cross-functional collaboration and connecting the dots between human-centered design and student success.

  • Started the standardization of the brand and user experience with the creation of a design system and a pattern library to ensure design consistency.

Experience Director
AVB Marketing     May 2018 - Feb 2022
  • ed the revamp of internal design processes by implementing a design system as well as a digital asset management solution reducing design costs by 25% and increasing member engagement by 20%.

  • Mentored and upskilled 4 designers, fostering a user-centered approach and enabling junior designers to transition to senior roles.

  • Managed 2 project managers, ensuring the marketing design team adhered to best practices and enhanced customer satisfaction

Senior User Experience Designer
Breyta      Sep 2015 - Apr 2018
  • Led end-to-end product design, delivered assets such as user flows, wireframes, and interactive prototypes.

  • Improved design team efficiency by establishing new processes and collaborating with executives, stakeholders, and clients.

  • Managed large-scale projects, demonstrating deep domain knowledge and ability to handle all aspects of the design process.

Senior User Interaction Designer
Pubmatic       May 2015 - Sep 2015

Recruited by the VP of UX to standardize design patterns and solidify the organization's branding, I led the creation of a design system and user interaction design pattern library.

  • Partnering with the engineering team, we created a UI pattern library that was a one-to-one match with the Bootstrap customized components.

Inventions

​Mobile device with 3-dimensional user interface
US 9338432 - Issued May 10, 2016
Displaying automatically recognized text in proximity to a source image to assist comparibility
US 8718367 - Issued May 6, 2014
Motion-based page skipping for a mobile device
US 8605034 - Issued Dec 10, 2013

Education

De Anza College - Cupertino, Ca
Film and Graphic Design
ESRA - Paris, France
Cinematography and camera operation

Want to discuss a new destination or talk about a journey?

© 2023 Lionel Roy

bottom of page