Bold Humanist Designer | UX Leader | Design Thinker
& Family Guy
I craft human-centered experiences one interaction at a time.
Seasoned UX Leader & Strategist with a proven track record in driving user-centric design solutions across fintech and edtech sectors. Leveraging over 15 years of experience, I specialize in synthesizing design thinking and strategy to enhance digital transformation initiatives. Recognized with three patents, I excel in leading cross-functional collaboration to deliver innovative products that improve user experience and business outcomes.
Some of my recent projects
 Audi Build & PriceUser Research | UX (Password protected) Redesigning Audi's "Build & Price" Tool: Evaluating UX-specific AI tools through an actual project to find opportunities for intergration. |  Avis ChatbotLead | User Research | UX | UI (Password protected) Chatbot Transformation: Spearheading the Avis Mobile Chatbot project, I led the UX process to make the chatbot experience transparent and distinct from live chat. |  Financial Aid PlanLead | User Research | UX | UI Simplifying Financial Aid: I led a time-sensitive project to enhance the application process and boost successful financial aid applications. |
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 Project BoardLead | User Research | UX Revolutionizing Academic Funding: Tasked with optimizing academic reimbursement for UCANR, I led the UX process, aiming to maximize state and federal funding. My role encompassed strategy, design, and leadership, delivering system architecture, user flows, wireframes, and interactive prototypes. |  Homepage RedesignLead | User Research | UX Revamping Californiacolleges.edu: Leading the UX process, I aimed to transform the outdated homepage, originally designed solely for aesthetics, into a user-centric portal. |
Some brands I've worked with
"It's rare to find someone who you hire on day 1, and they're amazing, competent, diligent, knowledgable, polite, have a strong character, reliable, can impress clients and a delight to work for by day 2. Can deliver on time, to spec, and the client has a sparkle in their eye when he's done. What a gem!
Annah Lansdown
SVP | Executive Creative Director: Global, Photon
"Lionel is smart and forward-thinking. He challenged our team to start with the end user, introducing new methodologies around user research and determining measurable outcomes. Our team will carry these strategies forward and cherish the foundation Lionel built at AVB Marketing."
Chrissy Noble
UX & Product Designer
"Lionel is a creative, intelligent, and user-oriented designer that has a knack for solving very complex user experience challenges. He was able to conduct research, draft and present recommended interactions and partner with development to get the best outcomes possible. "
Kevin Schelp
Founder & CEO Breyta